VISUAL STRATEGY

WHAT IS IT – AND WHAT CAN I USE IT FOR ?

Imagine that your are sharing a new brilliant idea or strategy with your colleague employee, CEO. The respond you get from your colleague who is absorbed in computer work is ‘yeaahrmm’. Your CEO who is hurrying by ‘That sounds great – Let’s talk about it later’ (meaning not in the near future). Your employees are mostly concerned by a potential increased workload.

Now imagine a different situation, where you all gather around a big drawing where the idea is mapped out. There might be some boxes left empty, and a few question marks on the drawing, but the vision, mission and main headlines are clear. Your curious colleagues approach the drawing, they start asking questions, deepening their understanding, giving input, and feedback right on the spot. ‘is it not more like this?’ or ‘could we add something over here?’ That is how a ‘Visual strategy’ works. It simply invites people to engage.

We will be working closely together in the process to ensure that the ‘Visual Strategy’ is focused on exactly what you want to communicate.

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